BOUNTIFUL — Comcast spokespeople say they don’t have any data on whether customers are leaving for services such as Netflix and Hulu, but the company’s latest offering seems to hit directly at smaller players in the industry.
On Tuesday, Comcast started offering a service it calls X1 to subscribers new to its premium packages. The new system requires a new set-top cable box and stores data in the cloud, said Matthew Strauss, Comcast senior vice president and general manager over video.
“We are committed to reinventing the way customers watch TV,” he said.
The new system updates a decade of on-demand services with apps such as weather, social media, a vastly improved search tool and more.
When asked about the high prices and billing problems many of its customers complain about, Comcast pointed out that it is offering X1 at no increased cost.
More than two-thirds of Comcast customers already use on-demand TV services, particularly for family shows and music. However, an increasing number of people want to “binge” on entire seasons of shows at once, Strauss said.
In addition to offering new apps for TV screens, Comcast is incorporating phone and tablet apps that could be used for remote control.