“The purpose of Dress in Blue Day is to promote awareness about colorectal cancer and encourage people to get screened,” said Andrew Spiegel, CEO of the Colon Cancer Alliance (CCA). “Colon cancer is the second leading cause of cancer related deaths in the country and we need to make sure that everyone over 50 is talking with their doctor about getting screened.
Dress in Blue Day is our way of getting people to talk about this important issue and save lives in the process.” Dress in Blue Day takes place on the first Friday in March and encourages individuals, businesses and community groups to wear blue and talk to each other about the importance of colon cancer screenings. In addition to asking people to Dress in Blue, CCA is providing individuals with “Ask Me Why I’m in Blue” stickers designed to prompt meaningful and lifesaving conversations about this highly preventable disease.
Colon cancer is the second leading cause of cancer related deaths in the United States, killing as many people as breast cancer and AIDS combined, but when caught and diagnosed early, it can be treated quickly and effectively.
The idea for Dress in Blue Day originated in 2006 when a CCA volunteer and co-founder of Colon S.T.A.R.S. of Seattle wanted to find an effective way to honor a friend who had recently passed away from colon cancer and recognize others who had lost their fight against colorectal cancer. In 2009, the CCA, excited by the idea, worked with the group to bring national recognition to the Dress in Blue Day.
The CCA is the nation’s leading colorectal cancer organization, focused on meeting individual patient and caregiver needs by connecting each of those diagnosed with a support network through its Online Colorectal Cancer Community, Buddy Program and Toll-Free Helpline. The CCA is working to get people talking about their colon’s health and to promote early screenings through education and fun events such as the Undy 5000 (www.undy5000 .org), 5K run walks that take place across the county; regional seminars; and the annual Dress in Blue Day.