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Clipper unveils new format, magazine
by BY REBECCA PALMER
Jan 03, 2013 | 981 views | 0 0 comments | 13 13 recommendations | email to a friend | print
Rebecca PALMER
Clipper Editor
Rebecca PALMER Clipper Editor
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In 2012, Davis County saw important local and federal elections, a new administration building for county government, a new library and an economy that slowly but steadily improved.

We hope for all the best for the new year for all the elected representatives, businesses and residents in our community.

We also want to thank our readers for their continued support and the businesses who give us the privilege of supporting them through advertising.

Thanks, also, to all the charitable organizations here such as the Bountiful Food Pantry, Communities that Care, the Bountiful Davis Art Center, the Rotary and Exchange clubs and so many more. Our community would not be as good as it is without your dedicated efforts.

We have changed our format for the new year and are looking forward to the benefits the modification offers.

Rather than using a broadsheet format that folds horizontally, we will use a tabloid format that folds from the vertical center. This will allow for easier reading, and you won’t have to refold large pages to view them comfortably.

You also won’t have to search through multiple sections to find the content you want.

The new format is also more portable, providing for a better reading experience whether you read from an armchair, the breakfast table or the train.

Another benefit of the new tabloid format will be space for larger photographs and a better mix of short stories and longer thought-provoking pieces rather than many stories of medium length. We do this in response to reader feedback.

Furthermore, our new publication style will better allow for our readers who receive the Clipper by mail to get all the same advertising inserts and special sections that our doorstep delivery readers experience.

Another exciting change for the 2013 Clipper will be the Davis Wellness magazine. Look for the first edition inside this newspaper.

Our new magazine will focus on medical topics and provide information about general fitness and healthy lifestyle choices. It will also cover local events that center on these issues.  Davis Wellness will also incorporate columns from health professionals in the South Davis area, such as optometrists, therapists and exercise experts.

With the magazine, we are kicking off a Get Moving Davis program to encourage all county residents to incorporate physical activity into their daily lives.

We are enthusiastic about the opportunities we have in the new year to serve South Davis and beyond. Please let us know how we’re doing, and send me an email or call me with story ideas, letters to the editor and feedback. You can reach me at 801-295-2251 Ext. 126 or at rpalmer@davisclipper.com.

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